TESTED · EVERYDAY TECH

Why ZIP barely shrinks some photos: compare compression with two real files

Understand why ZIP size reductions vary, compare original text and JPEG archives, and package files without expecting a smaller photo or video.

Published October 15, 2026Checked October 15, 2026HowCurio editorial research
Measured ZIP size reduction: repeated text 99.41 percent and synthetic JPEG 11.84 percent; bar lengths share one zero to 100 scale.
Illustration of the topic.

ZIP can group photos into one file, but it may do little to reduce the upload size. JPEG is already highly compressed, and Microsoft says a ZIP containing several JPEGs may be about the same size as the originals. The result depends on the files, so check the finished ZIP’s size before relying on it to meet a limit.

Two files, four ZIPs

The comparison uses a repeated shopping list and a synthetic 512 × 320 JPEG pattern. The list contained the same text 1,600 times; its result is an example of compressible repetition, not a typical document ratio.

Input ZIP setting ZIP size Change
market-list.txt, 83,200 bytes Store 83,364 bytes 0.20% larger
market-list.txt, 83,200 bytes Level 9 490 bytes 99.41% smaller
pattern.jpg, 18,847 bytes Store 19,003 bytes 0.83% larger
pattern.jpg, 18,847 bytes Level 9 16,616 bytes 11.84% smaller

Store packages files without compressing them. In these examples, archive overhead, including metadata and file times, made its ZIPs 164 and 156 bytes larger. Level 9 reduced even the JPEG somewhat, but that result cannot predict the savings for another photo. The percentage compares each ZIP with its own input file.

Check your own upload size

In 7-Zip, select a small, representative set of your files in File Manager, choose Add, and set the archive format to ZIP. Choose Store if you only need one package, or try Normal or Ultra to compress it. Save the ZIP outside the input folder and keep the originals. 7-Zip’s download page provides the software; it is free, including for commercial use.

Compare the ZIP’s actual byte count with your upload limit. Extract it and check that the original files are present. ZIP compression preserves a file’s bytes after extraction; it does not resize photo pixels or re-encode video. Renaming a JPEG with a .zip extension does not create an archive. If the photo itself needs to be smaller, make a new copy using the Windows Paint resize guide. For video, see the HandBrake smaller-video guide.

Source note: The four ZIPs above were created with native Windows 7za 26.04 at ZIP levels 0 and 9. All four were extracted, and each extracted file’s SHA-256 matched its input. The test record covers only these two synthetic inputs.