One image, four different alt-text contexts
This is an invented trail diagram, not directions to a real location. Each placement has a different editorial purpose.
Directions
At the fork, choose the branch for your destination.

A break from the screen
A short walk can be a change of scene. This illustration adds atmosphere without supplying directions.

Downloadable material
The image is the entire download link.

Download with a visible label
The visible link already names the file.
Download the trail-fork diagram (JPEG)